Edie Melson
Author & Social Media Expert
Edie is a social media expert and has worked with clients that range from authors and speakers to business and ministry leaders.
Get To Know Edie
Edie Melson is a woman of faith with ink-stained fingers learning more about God through the lens of her camera. Her blog, The Write Conversation, reaches thousands and has been on the Writer’s Digest Top 101 Sites for Writers since 2017. As a social media expert she’s worked with clients that range from authors and speakers to business and ministry leaders. Her bestselling eBook on this subject, has been updated, expanded and re-released with co-author DiAnn Mills as Social Media for Today’s Writer. Her other books, including the award-winning Soul Care series and Unruffled, Thriving in Chaos (coauthor, Rhonda Rhea) and reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives. She’s the director of the Blue Ridge Mountains Christian Writers Conference and board member of the Advanced Writers and Speakers Association.
She and husband Kirk have been married 40+ years, raising three sons. They live in the foothills of the Blue Ridge Mountains and can often be found with their big black dog wandering the mountains, hanging off ledges for the best pictures and being inspired by God’s creation. Connect with her on her website, EdieMelson.com and through social media.
Pre-Conference Session
Build a Powerful Online Presence Through Blogging
Blogging can be a key part to creating an effective online community. When used with email list building, this component can help speakers reach and engage with a vibrant community. But is blogging still relevant for connecting with those we serve? The short answer is yes, more than ever before. The long answer is bit more complicated.
Blogging is not a one-size-fits-all proposition. And it does take work and focus. However, it’s almost impossible to rely on social media to provide consistent connections to an author’s audience. We don’t own the social media networks where we hang out, so we cannot control them or guarantee the way they work from one day to the next. The bottom line is this, unless you’re already a big name author, blogging in some fashion is going to be a good way to concentrate your reading audience. Let Edie show you how to grow a coveted email list using a foundation of blogging.
Key Points from presentation
- Find the right blogging option
- Tips to write for mobile and Internet audience
- Search Engine Optimization basics
- Social media & email lists
- Copyright 101 and working with images
Breakout Session
Effective Social Media for Today’s Speaker
The world is more connected digitally than ever before. This means that speakers and writers must know how to utilize this new paradigm to build relationships. More than that, Edie is passionate to remind us that social media is so much more than booking events and selling books, it’s a powerful tool—to help make the world a better place. This part of the equation is often overlooked. In this workshop, Edie will share how to find your focus while navigating the every changing landscape of social media. She’ll provide practical tips for evaluating your time, your audience and finding the right platforms in which to invest your energy. She’ll also touch on emerging networks and give you the information you need to identify which ones fit your audience goals—all with a focus on following the path God has for YOU with the words He’s provided.
Key points from presentation
- learn to embrace social media as a way to serve others
- find the tools to evaluate the changing landscape of digital connections
- discover emerging networks that fit your focus
- practical tips to use & grow established networks
- streamline the process to work more effectively
15-Minute Appointments
Edie Melson has the proven expertise to help others navigate the multi-discipline world of publishing, speaking and ministry. Her blog is consistently named a Writer’s Digest Top 101 Sites for Writers. She’s the director of one of the largest Christian writers conferences in the nation and board member of the Advanced Writers and Speakers Association. She understands what it’s like to hit detours and roadblocks along the publishing road. Her passion is to encourage and equip others to follow the unique path God has for them and become ever more sensitive to the things He whispers into a speaker’s soul.
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